Added $115K For Our Client Selling Gaming Products Within 90 Days

Challenge

Before partnering with SuperBoost Media, an ecomm gaming brand (NDA) faced difficulties with optimising their email marketing flows and ad campaigns. Their email strategy lacked personalisation and effective segmentation, leading to missed opportunities for customer engagement and retention. At the same time, their Meta ad performance struggled due to inconsistent targeting and underperforming creatives. These obstacles made it challenging for the brand to scale revenue while maintaining profitability.

Strategies Implemented

Email Marketing Optimization:

• Conducted a comprehensive audit of existing email workflows to uncover areas for improvement.

• Enhanced the welcome series with personalized product recommendations and exclusive offers tailored to new subscribers.

• Developed a more effective abandoned cart sequence that incorporated time-sensitive discounts and dynamic product links to recover lost sales.

• Designed strategic post-purchase flows to encourage repeat purchases and foster customer loyalty through targeted incentives and upsell opportunities.

• Implemented advanced segmentation strategies based on customer behavior and past purchases to enable hyper-targeted, high-performing campaigns.

Meta Ad Campaign Revamp:

• Analyzed ad performance to identify gaps and opportunities for optimisation.

• Created new ad creatives, including dynamic video ads and carousel formats, to better showcase product features and bundle packs.

• Refined audience targeting by leveraging data-driven insights, focusing on lookalike audiences and retargeting high-intent users.

• Introduced a full-funnel ad strategy to align messaging at each stage of the customer journey, enhancing both engagement and conversion rates.

• Increased AOV from $25 to $85 per/order.

• ROAS increased to 5.14%

Results
Within just 45 days, the brand achieved remarkable growth: Email marketing improvements drove a 25% increase in revenue, thanks to the enhanced workflows and segmentation strategies. Meta ads optimizations contributed an additional 10% revenue growth, fueled by better targeting, creative performance, and funnel alignment. These combined efforts resulted in an overall 35% revenue increase, showcasing the effectiveness of our tailored strategies and collaborative approach. This brand now has a scalable framework for sustained growth and profitability.

*backend results can be demonstrated