Challenge

A UK-based car dealership (NDA), faced significant challenges with its paid advertising campaigns and lead generation efforts. The dealership primarily relied on paid media platforms like Google Ads, Facebook Ads, and Instagram to drive traffic to its website and generate leads for new and used car sales. However, the business was encountering a combination of issues that made its marketing efforts inefficient and increasingly costly.

Poor Alignment Between Paid Media and Offline Sales Team:

• Streamlined Communication Between Teams: We introduced weekly alignment meetings to brief the sales team on active campaigns, including target audiences, promotions, and key messaging, ensuring they were prepared for inbound inquiries.

• Implemented a CRM System: Assisted the dealership with deploying a tailored CRM that captured leads in real-time, automated lead assignment, and provided tools for pre-qualification, enabling faster and more effective responses. All tied back to our active ads.

• Reduced Response Times: Optimised the follow-up process so leads were contacted within 1–2 hours of submission, significantly improving engagement and conversion rates compared to the previous 24–48 hour delays.

• Enhanced Lead Management Training: Trained the sales team to categorise and prioritise leads, focusing efforts on high-quality prospects, which reduced wasted time and improved overall sales efficiency.

Strategies Implemented:

Ad Campaign Revamp Across all Platforms:

• Created Vehicle-Specific Ad Formats: Developed engaging video ads and carousel formats showcasing individual car models, highlighting key features like financing offers, fuel efficiency, and technology upgrades, which resonated with different customer segments.

• Refined Targeting with Localized Strategies: Used location-based targeting combined with lookalike audiences derived from high-value local buyers, ensuring ads reached serious prospects within the dealership's serviceable areas. Enhanced retargeting focused on users who had viewed specific car models or interacted with financing pages.

• Deployed a Multi-Stage Ad Funnel: Implemented a full-funnel approach tailored to car buyers, starting with awareness ads featuring general brand messaging, moving to consideration ads with promotions for specific vehicles, and ending with conversion-focused offers, such as limited-time discounts or test-drive incentives, which increased ROAS and reduced CPA.

Results
Within 6 months this dealership achieved over £500k in new revenue:

• Expanded Reach: Achieved a reach of 45,000 potential customers through highly targeted paid media campaigns, increasing brand awareness and dealership visibility.

• Strong Lead and Revenue Performance: Generated over 300 high-quality leads, resulting in more than £500K in new revenue, demonstrating the effectiveness of the refined sales and marketing strategies.

By leveraging engaging ad creatives, refined audience targeting, and a full-funnel approach, we significantly boosted brand visibility, lead generation, and revenue growth. The dealership not only reached a wider audience but also converted a substantial number of leads into paying customers, driving measurable business success.

*backend results can be demonstrated